Unik Adv believes the use of UTM codes and Google Analytics for tracking mass email deployment is a practice that needs to end.
There are ways to provide retargeting and remarketing services that remain in compliance with the spirit of privacy. We offer some! However, we feel UTM codes do not fall within this view.
Legitimate email and data marketers, as a group, need to respect privacy, and to be responsible in how we market to our prospects and future clients or subscribers so as not to offend or their violate privacy expectations.
For more information on the interaction between mass email deployments and Google Analytics, please see our FAQ section clicking button below.